Stakeholders Policy

Tuesday, September 1, 2015

Purpose of the project

At each stage of its business, Gecina identifies the key issues and stakeholders that are predominantly involved within its area of influence. As such, the company is able to analyze how it can implement its extended responsibility all along its value chain, both up and downstream of its business base. With the exception of social matters, which are completely controlled by Gecina, managing other identified questions related to stakeholders is a key material issue and is also a process shared between Gecina and its various stakeholders from a perspective of extended company in order to challenge and improve Gecina's activities.

Approach

Gecina identified eight stakeholders groups featuring direct or indirect interaction at different stages of its business, throughout its value chain. These stakeholders may be categorized according to the level at which dialogue with them must be held:
- the corporate (overall) level
- both the corporate (overall) and local (per asset) levels

The level of influence on the company's business is determined by the following with regard to each of the stakeholders groups:
- a major impact on a company's business that could result in a clear and direct loss of revenue
- a significant impact on a company's business, particularly in terms of image, competition or quality of services.

Gecina has engaged in multilateral dialogue with its stakeholders since 2013, particularly by means of a committee of experts that it set up. The subjects addressed by this committee primarily deal with Gecina's assimilation of sustainable development issues of the real estate sector.
Another type of dialogue is one on one meeting with each stakeholder to tackle issues more thoroughly.

For specific issues such as customers’ relationship or philanthropia, Marketing and GecinaLab for the first and Gecina Foundation for the latter are in charge of their management and actions. Relations with suppliers are managed through the responsible procurement policy implemented in 2011.

Lastly, in 2014, Gecina carried out a quantitative analysis of its socio-economic impacts that was completed by the consulting firm Utopies using the Local Footprint© methodology and detailed results of the study were published in the 2014 Socio-economic Contribution report.

In addition, in 2014, Gecina carried out a quantitative analysis of its socio-economic impacts that was completed by the consulting firm Utopies using the Local Footprint© methodology and detailed results of the study were published in a special report (see Gecina website).
Another type of dialogue is one on one meeting with each stakeholder to tackle issues more thoroughly.
Lastly, for specific issues such as customers relationship or philanthropia, Marketing and GecinaLab for the first and Gecina Foundation for the latter are in charge of their management and actions.

 

Results

The Stakeholders committee has met once per year since it was formed. Analyses and recommendations prepared by the experts have been submitted to the Executive Committee following each of these meetings. Two committee meetings took place in October 2013 and July 2014.
In 2014, Gecina published the 2013-2014 Stakeholder Relations Report in which detailed actions and results are analyzed.

As part of its commitment to the UN Global Compact, Gecina submits the Communication on Progress and reports to peers of the GC Advanced club in order to exchange views on the relevance of its strategy and to stimulate the implementation of good practices meeting all of its criteria. In 2014, Gecina's first COP was rewarded as the "best first COP" in the "Advanced" category by GC.

Faced with the different interpretations and levels of acceptance of the practices for stakeholder dialogue and the poor level of transparency, Gecina wanted to support the initiative led by Comité 21 to define a trusted frame of reference. In 2014, along with 43 other organizations Gecina took part in the consultation process launched with a view to enhance and finalize the "Principles for Constructive Dialogue with Stakeholders" document.

Lastly, the result of the first study on socio-economic impact showed that 4 900 indirect jobs are sustained by Gecina's activity. 2 200 of them are located in Paris region which means one direct job at Gecina creates five jobs in Paris region that are mostly in services (19%), construction (12%) and healthcare sectors (12%).

 

“Through the dialogue with its stakeholders, Gecina aims to increase transparency, assess credibility of its actions, clarify potential misunderstandings between parties, identigy and resolve potentially conflicting interests, and build partnerships to achieve mutually beneficial goals.”

-Philippe Depoux, CEO