INSITE Online Interactive Digital Engagement Platform

Tuesday, September 1, 2015

Purpose of the project

INSITE is a new Investa Office online and in-person tenant and building occupant engagement platform, designed to:

• Deliver a consistent program of building occupant focused, community activation initiatives to engage office workers and create opportunities to connect
• Provide opportunities for tenant businesses to interact with each other and our asset services teams in a social setting
• Enhance the experience of coming to work in an Investa managed building
• Provide value-add services to tenants to increase convenience and save them time
• Raise awareness of the role of Investa in managing their building and take tenant retention strategy to the next level.

 

Approach

INSITE has been launched in 15 buildings nationally to date in 2015 to engage tenant businesses, employees and visitors to Investa buildings and aims to create stronger links between building occupants and Investa Asset Service teams.
INSITE is underpinned by an integrated tenant portal, developed from the ground up by Investa. Each participating building has either an on-site or virtual concierge service which will help to facilitate the service experience Investa aims to create in the buildings.
Through INSITE, Investa tenants can access a range of time saving services, selected on the basis of providing greater convenience or adding value to their role or business operations. Services include dry cleaning, tailoring, VIP client meet-and-greet, airport transfers, meeting rooms and catering. The portal also provides a social networking component, where tenants can post feedback or use the platform to establish and co-ordinate their own groups and meet-ups for anything from running to yoga to networking. Building-specific news and announcements, environmental performance data and bespoke offers and promotions will also be available.
INSITE also provides a series of in-building entertainment and fundraising events throughout the year where tenants can socialise with colleagues and network with others in the building – these include Melbourne Cup, Christmas and an upcoming Rugby World Cup event, where tenants will be able to test their goal kicking skills in a simulated football field environment. Special dates such as Anzac Day and Remembrance Day are marked in the buildings with organised fundraising activities.

 

Results

The program is an outcome of Investa’s strategic restructure in 2013, which was designed to better align Investa’s organisational structure, operating platform, roles, responsibilities and performance measures to the wants and needs of our tenants and investors.
Campbell Hanan, CEO Investa Office said: “Investa’s tenant engagement program is designed to enhance the value of our role as owner and manager, beyond running operationally and environmentally efficient buildings.
Senior decision makers who ultimately make the high value decisions on space, consider carefully how their office space will factor into their workplace strategy as a whole. Questions like – is the building aligned with our brand and where we are taking our business, is the space and management team flexible enough to meet our current and future needs, will the building foster a workplace environment where our people can thrive? These are the questions that have underpinned the development of this program.”
In 2014, only a year after the re-structure, Investa’s building management team moved to a top quartile position in the Campbell Scholtens industry benchmark tenant satisfaction survey, the fastest upward movement recorded over a one year period in the benchmark’s history, maintained again in 2015.

 

 

“Our sustainability approach is to offer services and amenities that engage and support our customers to improve the human productivity and environmental outcomes of our buildings. If we can genuinely say to tenant decision makers that our INSITE program has had a positive impact on their staff recruitment, engagement and retention activities and positively contributed to their own CSR programs, then we have achieved our aim.”

Jason Leong, COO, Investa Office