EarthView Water

Tuesday, September 1, 2015

Purpose of the project

EarthView launched a program to raise money for our global neighbors in need by creating a private label water bottle that is sold at our hotels.

Approach

EarthView launched a program to raise money for our global neighbors in need by creating a private label water bottle that is sold throughout the Independent Collection, "IC" hotels. The bottles are made from 100% recycled material and are 100% recyclable. For each bottle purchased by a guest, we donate $1 to clean water projects around the world. We are proud to be supporting Water.org.

Water.org has been at the forefront of developing and delivering solutions to the water crisis for over 20 years. In 2003, they developed a program called Water- Credit which provides micro-loans to families for toilets and household water connections. These loans allow families to take charge of their futures and break the cycle of poverty. As loans are repaid, funds can be loaned again. An investment in WaterCredit can reach 5-10 times as many people as a traditional grant over a 10-year period.

Results

In our first year, through cooperation with our guests and Water.org, we will be able to provide safe water for 880 people for 21 years.

 

“In line with our core values, Hersha Hospitality Trust is committed to initiatives that positively impact community and social development as well as those initiatives focused on generating financial returns. Through Hersha’s EarthView Water program, our hotels are able to engage with guests and non-profits to provide lifesaving aid to our global neighbors who lack access to clean water.”

- Bennett Thomas, Senior Vice President of Finance and Sustainability, Hersha Hospitality Trust